The most comprehensive program for clarifying your marketing and business so that you own your own lane, have zero competition, and build a one-of-a-kind brand that attracts perfect-fit clients.
Ignite is not just any program; together, we delve deep into your brand's strategy, surpassing mere message clarification. However, it's crucial to ask: are you positioned correctly overall?
We painstakingly delve into constructing a robust marketing foundation that seamlessly translates across all mediums. Why? Because effectiveness matters.
The most comprehensive program for clarifying your marketing and business so that you own your own lane, have zero competition, and build a one-of-a-kind brand that attracts perfect-fit clients.
Ignite is not just any program; together, we delve deep into your brand's strategy, surpassing mere message clarification. However, it's crucial to ask: are you positioned correctly overall?
We painstakingly delve into constructing a robust marketing foundation that seamlessly translates across all mediums. Why? Because effectiveness matters.
Before I dive into the life-changing program, let's talk about who this is truly meant for:
You’re a seasoned expert that wants to be able to attract perfect-fit clients with ease and confidently navigate the changing online marketing landscape knowing that your marketing is strategically set up for maximum success.
You want to make an impact and get paid well doing it. You want to work with high-caliber experts that have accomplished building multi-6 and 7-figure businesses that make a difference.
Whether you’re...
A seasoned service provider that’s not attracting the right people that knows your messaging is off and you can’t figure out the most impactful way to describe what you do and why it matters.
An experienced entrepreneur whose marketing efforts feel scattered and ineffective, wasting your precious time and crushing your ego.
An expert whose business growth is stagnating, making it difficult to attract new clients and achieve the level of success that you know you’re capable of.
You’re in the right place and I’m going to tell you exactly how Ignite will give you the clear marketing strategy, processes, coaching, feedback, and unparalleled support on your journey to building a powerful brand and business.
FEATURED IN
CREATIVE / STRATEGY EXPERIENCE
Within 2 months you will have:
Nailed down your purpose
We start from the heart because you’re building your one-of-a-kind powerful brand that has depth, meaning, and will build massive connection and trust with your Why.
Clarified your ideal Target Market
You’ll do market research with our scripts so that you can create offers and a business plan that has the most potential for growth while knowing what to message to get their attention.
Identified what makes your brand unique
You’re building a one-of-a-kind specialist brand that can own your entire lane, so we’ll identify what your X Factor is that they can’t get anywhere else.
Have strategic messaging that actually converts
You’ll have strategic statements that will be massively attractive to your target audience and position you as the only one that can deliver your offer.
An offer that’s highly desired
If you’re a service provider you need to know what you should be offering that’s in alignment with the greatest desire and your zone of genius. This critical step alone is often the biggest roadblock to success so you’ll have tools, feedback, and coaching to create the most attractive offer and messaging for your audience.
Have a brand strategy blueprint signed off by Deb
You’ll have a unique and focused Lighthouse Brand Strategy blueprint that we’ll use from here on out to serve as your highly strategic roadmap for all of your content and offers.
A finely tuned content system to attract your clients with ease
With the clear Lighthouse Brand Strategy blueprint you’ll be able to have strategic content pillars and dynamic content system that allows you to be fully you while you grow your online community in a way that feels fun, truthful, and expansive.
But above all else…
Ignite will give you a massive confidence boost and get you pumped up with excitement about marketing and growing your business. You'll discover bigger opportunities to increase your bottom line and have marketing that feels amazing, is honest, and supports others in reaching their goals and dreams.
Ignite will give you a massive confidence boost and get you pumped up with excitement about marketing and growing your business. You'll discover bigger opportunities to increase your bottom line and have marketing that feels amazing, is honest, and supports others in reaching their goals and dreams.
“I went from stalled to having a 6-figure business in four months that’s signing clients consistently.
I have been a part of lots of programs and courses, but none of them gave me the clarity that you gave me. They let me see what I was doing wrong, would help me scale what I had, but didn’t help me figure out what I SHOULD be doing like Ignite did.”
JULI BARANIK, Founder Seven Figure Builder
“I went from stalled to having a 6-figure business in four months that’s signing clients consistently.
I have been a part of lots of programs and courses, but none of them gave me the clarity that you gave me. They let me see what I was doing wrong, would help me scale what I had, but didn’t help me figure out what I SHOULD be doing like Ignite did.”
JULI BARANIK, Founder Seven Figure Builder
Ignite changes the entire trajectory of your business - and your life - and we’re officially open.
Ignite is our 2-month program and we cap our high-touch, small class to 12.
Note: There are optional VIP Member upgrades to purchase additional 1:1 support with Debbie at checkout.
The Full HAUS
You have another option to join!
Get both Ignite and the Haus of Impact Mastermind for $1280/mo* for 12 months.
The Haus is a 12-month program.
This is the only time we'll bundle it with Ignite for 2 months followed by The Haus of Impact mastermind for 10 months.
All of our biggest success stories come from this pathway which is our recommendation.
*Additional payment options at checkout.
2 MONTHLY PAYMENTS OF
$1,750
A ONE-TIME PAYMENT OF
$2,997
Ignite changes the entire trajectory of your business - and your life - and we’re officially open.
Ignite is our 2-month program and we cap our high-touch, small class to 15.
Note: There are additional VIP Member optional upgrades to purchase additional 1:1 support with Debbie at checkout.
2 MONTHLY PAYMENTS OF
$1,750
A ONE-TIME PAYMENT OF
$2,997
The Full HAUS
You have another option to join!
Get both Ignite and the Haus of Impact Mastermind for $1280/mo* for 12 months.
The Haus is a 12-month program.
This is the only time we'll bundle it with Ignite for 2 months followed by The Haus of Impact mastermind for 10 months.
All of our biggest success stories come from this pathway which is our recommendation.
*Additional payment options at checkout.
Ignite: A brand and marketing clarity high-touch coaching program gives you the messaging and vision for your one-of-kind brand so that you can own your lane with zero competition.
Ignite: A brand and marketing clarity high-touch coaching program gives you the messaging and vision for your one-of-kind brand so that you can own your lane with zero competition.
Ignite is about building massive clarity in what you do, why you do it, who you serve, why it matters, with your own unique X Factor so that you can create the most powerful, boutique brand that is one-of-a-kind and commands premium prices.
Clarity is key: Ignite helps you figure out what you SHOULD be doing with your messaging, offers and business vs loading you up with a bunch of useless tactics. We get to the root and help you build your business in a way that only you can message with your X Factor clearly visible in your messaging.
You will have a Lighthouse Strategy Blueprint with your entire brand’s strategy clearly mapped out so that your marketing content is on fire. And so are you.
This is how you create dynamic marketing that’s hyper focused on your defined target audience and is full of your own unique passion, vision, and heart.
You get massive clarity so that your marketing is effective, breaks through, and allows you to be completely authentic and one-of-a-kind so that you’re building relationships and creating demand for what you offer.
Ignite is about building massive clarity in what you do, why you do it, who you serve, why it matters, with your own unique X Factor so that you can create the most powerful, boutique brand that is one-of-a-kind and commands premium prices.
Clarity is key: Ignite helps you figure out what you SHOULD be doing with your messaging, offers and business vs loading you up with a bunch of useless tactics. We get to the root and help you build your business in a way that only you can message with your X Factor clearly visible in your messaging.
You will have a Lighthouse Strategy Blueprint with your entire brand’s strategy clearly mapped out so that your marketing content is on fire. And so are you.
This is how you create dynamic marketing that’s hyper focused on your defined target audience and is full of your own unique passion, vision, and heart.
You get massive clarity so that your marketing is effective, breaks through, and allows you to be completely authentic and one-of-a-kind so that you’re building relationships and creating demand for what you offer.
“Debbie pushed me to BE the full me. To be unafraid to show who I really am. To be astonished with my life, my art, my business. And to TELL ABOUT IT. This work is priceless.
I had all the excuses, and said ALL the things about being directionless with my marketing and positioning. The Haus was life-changing beyond just my business. Even how I look is different! Pre-Debbie, you would have seen me in my standard "uniform": all black. Now I'm showing up in full-color."
JOYCE GEHL, Fine Artist and Founder of Be More Tree
“Debbie pushed me to BE the full me. To be unafraid to show who I really am. To be astonished with my life, my art, my business. And to TELL ABOUT IT. This work is priceless.
I had all the excuses, and said ALL the things about being directionless with my marketing and positioning. The Haus was life-changing beyond just my business. Even how I look is different! Pre-Debbie, you would have seen me in my standard "uniform": all black. Now I'm showing up in full-color."
JOYCE GEHL, Fine Artist and Founder of Be More Tree
“Debbie’s process is foundational and by using her system you get to see your business come alive, we started to build one floor at a time until my message aligned with my passion.
Working with Debbie has been a breath of fresh air. You have all the classes you need in the Haus’s portal and available to do in your time. Debbie not only makes suggestions but makes sure you understand how to do it or guides you to someone on her team that will support you forward. It has been an honor so far to work with her and to achieve not only a completely renovated business but an income that supports me. I also have a remarkable number of coaches and I am able to afford them as well. This has been huge for me.
I would be remiss not to mention Ann Clark, who will truly hold you accountable. Ann and I worked on scheduling, and time management and I am so excited with the outcome. Everything is laid out and organized. Everything has been incorporated even my lunch hour and workouts. And there is now space to breathe and dream.
INGRID SAENGER, Wellness & Fitness Expert
“My whole business has changed from personal training, trading dollars for hours, to a scalable group coaching model with several offers. After joining the Haus, my monthly revenue has grown by 68%!
Working with Debbie has been a breath of fresh air. You have all the classes you need in the Haus’s portal and available to do in your time. Debbie not only makes suggestions but makes sure you understand how to do it or guides you to someone on her team that will support you forward. It has been an honor so far to work with her and to achieve not only a completely renovated business but an income that supports me. I also have a remarkable number of coaches and I am able to afford them as well. This has been huge for me.
I would be remiss not to mention Ann Clark, who will truly hold you accountable. Ann and I worked on scheduling, and time management and I am so excited with the outcome. Everything is laid out and organized. Everything has been incorporated even my lunch hour and workouts. And there is now space to breathe and dream.
INGRID SAENGER, Wellness & Fitness Expert
"It has been so prosperous to implement Deb's teachings and see results. I am loving the results!
I am so thankful for the Haus of Impact. It was long overdue. I've opened 10 new retailers to carry my line, had $175K gross sales despite many retailers being closed due to Covid. I started selling direct to consumers for the first time and grew my Instagram from 200 to over 1,400 followers. Being a business owner can be frustrating and lonely. With a group of like-minded women and expert coaching, I gained a sense of confidence in myself, what I offer my customers, and how to gain more exposure by investing time in sharing my passion, my expertise, my design sense, and my personal healing."
ANNETTE DALE-KRAMEK, Founder & CEO Ancient Language Yoga Apparel
"It has been so prosperous to implement Deb's teachings and see results. I am loving the results!
I am so thankful for the Haus of Impact. It was long overdue. I've opened 10 new retailers to carry my line, had $175K gross sales despite many retailers being closed dur to Covid. I started selling direct to consumers for the first time and grew my Instagram from 200 to over 1,400 followers. Being a business owner can be frustrating and lonely. With a group of like-minded women and expert coaching, I gained a sense of confidence in myself, what I offer my customers, and how to gain more exposure by investing time in sharing my passion, my expertise, my design sense, and my personal healing."
ANNETTE DALE-KRAMEK, Founder & CEO Ancient Language Yoga Apparel
"Joining the Haus of Impact was the best business and personal decision I have ever made!
The level of support in all areas is beyond belief. Since joining the Haus, I developed and launched a successful free workshop and paid masterclass with a 47% conversion rate and more than doubled the size of my private Facebook group! I could never have made it to this point without the structure that is the foundation of this program. The growth that is available to me and my business is phenomenal. I'm psyched to get up every morning and get to work!"
JOHANNA MUNSON, End of Live Navigator
“I think this Haus is well built, even though the ceiling has been wrecked by so many women blasting through it.
The biggest change for me has been internal. I have confidence in being equal to other women in business now.
I joined Haus of Impact primarily wanting to expand my presence and sales. The stellar guidance from Debbie caused me to aim higher and expand my teaching presence. A dream of presenting my heart-centered art instruction is now a published book - 'The Unstoppable Artist'! To be inside a community of women helping each other succeed has been such a profound experience."
BARBARA MCCULLOCH, Fine Artist & Teacher
“I think this Haus is well built, even though the ceiling has been wrecked by so many women blasting through it.
The biggest change for me has been internal. I have confidence in being equal to other women in business now.
BARBARA MCCULLOCH, Fine Artist & Teacher
"Joining the Haus of Impact was the best business and personal decision I have ever made!
The level of support in all areas is beyond belief. Since joining the Haus, I developed and launched a successful free workshop and paid masterclass with a 47% conversion rate and more than doubled the size of my private Facebook group! I could never have made it to this point without the structure that is the foundation of this program. The growth that is available to me and my business is phenomenal. I'm psyched to get up every morning and get to work!"
JOHANNA MUNSON, End of Live Navigator
What we do in Haus of Impact: IGNITE
We often see people shift their business, their offers, and definitely their entire attitude about their own belief in what they’re capable of creating. This isn’t a marketing course - it’s a life-changing possibility program and every client we work with starts with IGNITE and most members join us in our Haus of Impact ongoing program.
In IGNITE, we deep-dive into your overall business and vision, connect, reflect and clarify your messaging and strategy like never before with step-by-step coaching, guidance and accountability. You’ll also have an online learning portal with clear weekly steps, along with your Ignite class Facebook group and weekly coaching calls with Deb and Ann Clark, plus the bonus session with mindset master expert, Liz Nicklas.
STEP 01
Purpose Creates Impact
We begin with your WHY because that crystal-clear clarity will ignite your entire business. Together, we're crafting a brand that transcends your individuality, aiming to make a profound impact on your audience. Brace yourself for an empowering journey that'll equip you with the tools and self-reflection needed to unveil your purpose, ignite the transformation of your business and brand, and establish authentic connections that spark a powerful movement. This all starts with your Why.
STEP 02
Develop A Strategic Persona
Get ready to dive into market research using our proven simple system! Discover what your audience truly desires and what keeps them up at night. This knowledge will supercharge your marketing efforts, ensuring that you are targeting exactly what they want.
You’ll craft a powerful Persona, enabling you to create personalized content that will have a profound impact on your audience, allowing you to be connecting on a personal level to build trust and actual relationships with your audience.
STEP 03
Define Your X Factor
Create an unparalleled brand that leaves no room for competition. Add your very own X Factor that sets you apart from everyone else, making it impossible to find anywhere else. Our proven process will help reveal your unique X Factor, empowering you to dominate your field and amplify what truly makes you exceptional.
STEP 04
Position Your Offer
How do you talk about what you do in a way that your Persona would jump up and down for? We’ll position your brand or offer so that you’re the obvious choice that stands out for what they need, right now.
STEP 05
Lighthouse Brand Blueprint
You’ll have a digital blueprint that will strategically map out all of the strategy and messaging that you will use for your content which will be shared with our team and Debbie. In fact, Debbie will review this with you, 1:1 during your Spotlight Session, before she signs off on your Lighthouse Brand Blueprint, so it’s as revved up as possible for your business and overall strategic messaging.
STEP 06
Strategic Lighthouse Content System
We craft your 3 strategic content pillars and construct a simple content system, fully aware that we are forging a powerful and compelling content bank rooted in your Lighthouse Brand Blueprint.
STEP 07
Content Storytelling That Engages
Find out how storytelling works its magic as you guide your audience through important stages in your social media content, forming meaningful connections on a deeper level.
What we do in Haus of Impact: IGNITE
We often see people shift their business, their offers, and definitely their entire attitude about their own belief in what they’re capable of creating. This isn’t a marketing course - it’s a life-changing possibility program and every client we work with starts with IGNITE and most members join us in our Haus of Impact ongoing program.
In IGNITE, we deep-dive into your overall business and vision, connect, reflect and clarify your messaging and strategy like never before with step-by-step coaching, guidance and accountability. You’ll also have an online learning portal with clear weekly steps, along with your Ignite class Facebook group and weekly coaching calls with Deb and Ann Clark, plus the bonus session with mindset master expert, Liz Nicklas.
STEP 01
Purpose Creates Impact
We begin with your WHY because that crystal-clear clarity will ignite your entire business. Together, we're crafting a brand that transcends your individuality, aiming to make a profound impact on your audience. Brace yourself for an empowering journey that'll equip you with the tools and self-reflection needed to unveil your purpose, ignite the transformation of your business and brand, and establish authentic connections that spark a powerful movement. This all starts with your Why.
STEP 02
Develop A Strategic Persona
Get ready to dive into market research using our proven simple system! Discover what your audience truly desires and what keeps them up at night. This knowledge will supercharge your marketing efforts, ensuring that you are targeting exactly what they want.
You’ll craft a powerful Persona, enabling you to create personalized content that will have a profound impact on your audience, allowing you to be connecting on a personal level to build trust and actual relationships with your audience.
STEP 03
Define Your X Factor
Create an unparalleled brand that leaves no room for competition. Add your very own X Factor that sets you apart from everyone else, making it impossible to find anywhere else. Our proven process will help reveal your unique X Factor, empowering you to dominate your field and amplify what truly makes you exceptional.
STEP 04
Position Your Offer
How do you talk about what you do in a way that your Persona would jump up and down for? We’ll position your brand or offer so that you’re the obvious choice that stands out for what they need, right now.
STEP 05
Lighthouse Brand Blueprint
You’ll have a digital blueprint that will strategically map out all of the strategy and messaging that you will use for your content which will be shared with our team and Debbie. In fact, Debbie will review this with you, 1:1 during your Spotlight Session, before she signs off on your Lighthouse Brand Blueprint, so it’s as revved up as possible for your business and overall strategic messaging.
STEP 06
Strategic Lighthouse Content System
We craft your 3 strategic content pillars and construct a simple content system, fully aware that we are forging a powerful and compelling content bank rooted in your Lighthouse Brand Blueprint.
STEP 07
Content Storytelling That Engages
Find out how storytelling works its magic as you guide your audience through important stages in your social media content, forming meaningful connections on a deeper level.
Debbie Bio
Debbie White, the founder and CEO of Frankly Deb, has dedicated herself to the success of women entrepreneurs worldwide. With her extensive experience as an award-winning creative director, she has crafted impactful multi-media advertising campaigns for renowned brands like Starbucks, Microsoft, and Dignity Memorial, among other Fortune 500 brands. Debbie's passion for empowering others led her to establish multiple six-figure businesses and a notable 7-figure ad agency. Her remarkable achievements and expertise have garnered recognition, including a feature in Forbes.
Now, she channels her expertise into coaching women entrepreneurs with Ignite and the Haus of Impact programs, helping them navigate the ever-evolving landscape of online and social media marketing with her brand-first marketing approach.
Through her guidance, her clients not only own their lane as a one-of-a-kind brand with zero competition but also experience substantial growth, reaching multiple six-figure revenues and up. Debbie's hands-on coaching focuses on fueling her clients from the inside out, empowering them to become the powerhouse brands they are destined to be.
Can I join the next time around?
You can do anything you want, BUT...ask yourself WHY you would want to WAIT to start making more impact and money? If you're not committed and ready now, you won't be next time. Because this is a SUPER high-touch coaching and implementation program, we limit the clients who can enroll per year.
I got a lot going on, will the Haus of Impact be good for me?
Oh, yes indeed! This is a business marketing and implementation program that is designed to reach your big, huge goals. If you're serious about business growth, this is about collapsing time and reaching goals years ahead of what you could accomplish otherwise.
You do need to make time each week to attend calls and implement steps so that you can experience phenomenal growth. So, channel the time you spend with worry and frustration into action-taking and start living the life you dream about NOW.
How much access will I get to Deb?
An insane amount! But for real, a lot. You get weekly group laser Zoom coaching sessions where no question goes unanswered. You also get access to my eyes and ears Monday - Friday in the Facebook group for any and all the things (messaging, creative direction, strategy, ideas, target audience, social posts, etc.)
Along with me, you also have our team of guest experts, that will be available M-F to guide and answer questions. Ann Clark will also be working with you 1:1 on your monthly Success Coaching call.
We are high-touch group and we are 100% here to support you during your journey.
What's the investment for IGNITE?
We are offering IGNITE at $2,997. We also have a payment option. Yes, it's insane. You've paid as much for stupid video trainings that don't work. It's a HELL YES price for the very thing you need to activate all of your marketing.
NOTE: The Haus of Impact is a Level 2, ongoing separate program after IGNITE. The Haus of Impact is a comprehensive mentorship program where we activate your Foundational Lighthouse Brand Strategy with marketing trainings and coaching support. Current pricing is $1280 / mo for the remainder of the 12 month period in the Haus.
I think I need a different type of support. I'm very unique.
You're right! You are unique, but business is business, branding is branding, and marketing is marketing. I've been in this business for over 30 years and I've worked with a lot of entrepreneurs and corporations - all unique and different in their own way. But 100% of the time, business is business, branding is branding, and marketing is marketing. No matter which way you slice it, you're not that different. There are foundations, tactics, and strategies that are required for a multiple 6 and 7 figure business. ANY business.
What if I'm just getting started in my business?
If you have never run your own business before, the Haus of Impact might not be the best fit - yet. The Haus of Impact is for business-savvy women that have been in business on their own for at least a year and know that consistency is key to running a business.
What if I've been in business for a while? How will this help me?
The Haus of IMPACT: IGNITE is about building a sustainable brand and business, coupled with the mindset and community support to help get you there. This program is designed for women entrepreneurs that are ready to catapult their business to a new level of visibility and growth. The heart of the program is my Lighthouse Effect System™ which is the underpinning for all of your content and brand growth. The direct coaching support helps you stay on track, course-correct, and will continually challenge you to new heights which is why this is the highest level coaching support program we offer.
What's your refund policy, Deb?
There are no refunds. This program is for committed, business owners who will succeed in any investment they make, and where backing out isn't an option. I want to support fully invested CEOs with their business. We have a limited number of women that we open up room for in our Haus and we are 100% committed to each of you. If you're on the fence with your intentions, this is not the best fit for you.
How do I know if the HAUS OF IMPACT - IGNITE is right for me?
Well, I'd start with how do you FEEL about what you've learned about it so far? Go with that.
And if you want to experience:
⮞ High-touch, high-level coaching, accountability, guidance, feedback, and support
⮞ Simplified strategies for effective messaging
⮞ More money, more impact, with less effort
⮞ A team that supports your dreams and scale
⮞ A community that elevates, empowers, inspires you to be the greatest version of you
⮞ Straight to the point action steps and tell-it-like-it-is feedback
Then the Haus of IMPACT program is your very best next step. We are focused on helping you make MORE money and BIGGER impacts with LESS effort. We're here to help you GROW A MAGNETIC BRAND. If you want that experience, you should join.
How do I get one of the limited spots in the Haus of IMPACT - IGNITE?
That's my girl! Just click that button below or any button on the page and I'll see you on the other side of struggle and dreams that never make it out of your journal.
Let's do this.
In collaboration with Business For Good (B1G1 non-profit), we provide 5 days of business training to women in Guatemala when you become a member of Ignite.
In collaboration with Business For Good (B1G1 non-profit), we provide 5 days of business training to women in Guatemala when you become a member of Ignite.
We believe in hard work, adding value, and building a real and professional career to serve others with excellence and consistency. Our trainings aim to help you reach a specific target audience, make a positive impact, and grow your personal brand. Like any worthwhile endeavor or continuing education program, our programs require dedication and discipline. However, we cannot guarantee specific results or financial gains as individual outcomes depend on your efforts and circumstances. Our content, direction, and strategies are meant to assist, but we don't offer any promises or guarantees about future earnings, as stipulated by law. Your success in life is ultimately up to you.
© 2023 Frankly Deb